Nazoku exists because most ecommerce brands have the same gaps in their email program. Recoverable revenue sitting there, untouched. We focus on strategy, copy, flows, campaigns, deliverability, and reporting. The boring stuff that compounds.
I'm Ben. I've spent the last three years working in CRM, the part of marketing that gets the least attention in most companies and quietly drives the most revenue. I've built win-back programs from scratch in markets that didn't have them, and managed retention across 13 markets at scale. Email flows, segmentation, deliverability, the boring stuff that compounds.
I started Nazoku because most ecommerce brands I came across had the same gaps. Abandoned cart with no follow-up. A welcome series that's a single discount email. No post-purchase sequence. A Klaviyo account that hasn't been touched since the agency that set it up moved on to a bigger client. Those gaps are recoverable revenue. Someone just needs the time and focus to fix them.
That's what Nazoku is. Email that moves the needle for ecommerce brands. Flows, weekly campaigns, segmentation, deliverability. No strategy decks for the sake of having a deck. No fluff. The work is the work.
Strategy, copy, flow builds, weekly campaigns, deliverability monitoring, weekly and monthly reports. Direct collaboration with the person doing the work. No agency handoffs after kickoff. No junior strategists running your account between calls. No black box.
Klaviyo first, with SMS via the Klaviyo SMS layer when relevant. Everything we build inside your account stays yours. No proprietary "Nazoku layer" that breaks if we're not around. If you want to take it in-house in six months, you take it in-house, no friction.
Malaysia. I've run lifecycle and reactivation programs across 13 markets, including the US, Australia, New Zealand, Korea, Taiwan, and Hong Kong.
Tell us about your brand and what you want to fix. We'll send back a written breakdown of your flows, copy, deliverability, and segmentation. No pitch. No strings.
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